Azkals and the media (responsibility) Jul 12, 2011 9:24:39 GMT 8
Post by narko on Jul 12, 2011 9:24:39 GMT 8
But if I'm not mistaken, he's now the media officer of the entire PFF.
I think the PFF media officer has enough responsibilities and the Azkals need a separate dedicated media officer. But with the lack of funds, that would probably not be possible.
PLEASE be advised a media officer does not know how to conduct proper media training. Usually this is provided by PR media firms. Given the current media attention they have been receiving I hope they get proper media training so they will know how to answer media questions properly and avoid all these pitfalls.
Rick Olivarez is a practicing journalist, and he does a good job as media officer. However, the Azkals (not the PFF) need a proper Media/PR consultant. Usually this may be a former media person, and more often they are no longer practicing journalists as some of the work they do is not going to rub off well on some of the journalists/media. Essentially, this guy will at times need to be the "bad cop" to Rick Olivarez' "good cop" in order to protect the Azkals. As someone mentioned here, it's becoming mostly showbiz angle, this guy's job is to make sure that those who'll have access stick to football and the team. This will certainly piss off some of the media, but that's part of the job, to absorb that and ensure the team and its players is protected at all times.
Another aspect of the media/PR consultant's job is to "push back." As someone noted here, why didn't Diane or anybody investigate or write about the accuser, verify the facts? Never assume media will do what is the responsible thing to do in these situations. It becomes the media/PR consultant's job to use his contacts in media to bring out those stories and the facts or absence of it. Public opinion and perception is a battleground, if you don't find a way to get your side on the issue or debate out there, you are going to lose by default.
The Azkals are big time now, and with media it is a cat and mouse game the whole time.