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Post by rpbenchwarmer on Feb 11, 2011 19:57:13 GMT 8
Azkals game a big TV hitBy FRANCIS SANTIAGO February 11, 2011, 6:42pm MANILA, Philippines — The Philippine Azkals were not only a hit on the pitch, but in the TV ratings game, as well. Studio 23, which broadcasted the AFC Challenge Cup qualifying match between the Azkals and Mongolia Wednesday night, reported a significant rise in its audience share in the TV ratings. Studio 23 is owned by giant TV station ABS-CBN. The live broadcast of the game, which the Filipinos won, 2-0, before some 20,000 fans at the Panaad Stadium in Bacolod City, rated 7.55 percent nationally or an audience share of 10.7 percent, according to Kantar Media/TNS TV rating firms. Kane Errol Choa, head of ABS-CBN Corporate Affairs and Public Relations said the 10.7 percent audience share doubled their average from October 2010. “This (audience share) is double the full day average of 5 percent audience share which we reported last October,” Choa said. “For Studio 23, it was amazing already, it’s better than the Indonesia-Philippines semis match coverage last December,” said Peter Musngi, vice president of sports of ABS-CBN. A source said the ratings of the match could not be compared to rival stations’ programs during the same two-hour period because they have a different genre. “At the time of 7-9 p.m. the programs of other stations were mostly “teleserye” or drama compared to Studio 23 which aired a sports event,” the source said. Link: www.mb.com.ph/articles/303791/azkals-game-a-big-tv-hit
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Post by maximus on Feb 12, 2011 6:51:57 GMT 8
^^
they will appreciate football especially now that it can gain more viewers.
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