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Post by narko on Jul 12, 2011 9:24:39 GMT 8
He was the Azkals media officer for the Azkals during the past Suzuki Cup, and did a great job. He's also one of the better Filipino football writers I've encountered. But if I'm not mistaken, he's now the media officer of the entire PFF. I think the PFF media officer has enough responsibilities and the Azkals need a separate dedicated media officer. But with the lack of funds, that would probably not be possible. PLEASE be advised a media officer does not know how to conduct proper media training. Usually this is provided by PR media firms. Given the current media attention they have been receiving I hope they get proper media training so they will know how to answer media questions properly and avoid all these pitfalls. Rick Olivarez is a practicing journalist, and he does a good job as media officer. However, the Azkals (not the PFF) need a proper Media/PR consultant. Usually this may be a former media person, and more often they are no longer practicing journalists as some of the work they do is not going to rub off well on some of the journalists/media. Essentially, this guy will at times need to be the "bad cop" to Rick Olivarez' "good cop" in order to protect the Azkals. As someone mentioned here, it's becoming mostly showbiz angle, this guy's job is to make sure that those who'll have access stick to football and the team. This will certainly piss off some of the media, but that's part of the job, to absorb that and ensure the team and its players is protected at all times. Another aspect of the media/PR consultant's job is to "push back." As someone noted here, why didn't Diane or anybody investigate or write about the accuser, verify the facts? Never assume media will do what is the responsible thing to do in these situations. It becomes the media/PR consultant's job to use his contacts in media to bring out those stories and the facts or absence of it. Public opinion and perception is a battleground, if you don't find a way to get your side on the issue or debate out there, you are going to lose by default. The Azkals are big time now, and with media it is a cat and mouse game the whole time.
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Post by Usapang Football on Jul 12, 2011 12:19:22 GMT 8
I've deleted all posts pertaining to the controversy the Azkals' face. (won't elaborate more on it, of course)
You can still discuss about Dyan Castillejo's media skills and so on. Just don't mention anything about the allegations.
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Post by rogue on Jul 12, 2011 13:30:06 GMT 8
Agree on the suggestion of a media or PR consultant. He or she will serve as "bridge" from media to the team and so that there is screening on information or facts.
They also need an official account in the internet like an official Facebook account of the Philippine Football team or even an official Twitter account or website where they can release official statements. Since the squad is very "popular" on the internet, this would be an advantage to the team. It makes the team more organized and professional-looking. The media consultant or the assistant can maintain the official online accounts or site.
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Post by chicharito on Jul 12, 2011 14:05:37 GMT 8
my personal opinion: "What happens in football, stays in football and what happens in media interview, stays in media."
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Post by opn on Jul 12, 2011 16:44:36 GMT 8
Judging by the state of the media (even from progressive nations with a relatively mature audience and reading public) nowadays, the line between yellow journalism and legitimate and credible reporting gets blurry at times. We've got media moguls caring more about building their media empire, more than finding the truth and informing the public. Look at what's happening with Murdoch's News of the World hacking and payoff scandal. Makes you pause and believe that these big conglomerates, will always look after number 1. What, with 24-hours news on cable and the internet has really changed the landscape of what used to be, standard procedure for credible journos in verifying facts and sources. Now, its a race on who came up with the stories first and get to have the bragging rights. The sensational the headline the better to catch the public's attention (majority of which are fickle). So, I don't really have much faith in the Philippine media to act responsibly as we hoped. The media is going to hunt for stories (nonsensical and tabloidy as it maybe) and I guarantee you they will run with it because it sells. We've got a public who is hungry about news about the Azkals and they will feed that. Not everyone in the public/audience is discerning enough and have the time nor the inclination to check out the news stories themselves and verify details and the source esp. if its being reported by the mainstream media. ABS-CBN will continue to hype the Azkals and other non-football related stories (personal life and the entertainment value) because it serves their interest. In the same way their rival media outfits would try to get their claws by whatever means available to get their Azkals stories because they don't have as much access to the Azkals as ABS enjoy and share the popularity pie to feed their Azkals related story of the day. Maybe something can be done about that so the other media outfits as not as out for blood as they are now. So, I think its now up to the Akzals and the PFF to protect and look after themselves as far as media onslaught is concerned. The media is a necessary evil that Phil football needs to maintain its momentum and hold the public's interest. So, they've got to find a balance in gaining control and being accessible to the media. So hiring a media consultant is now a must to better manage the media - maybe someone who is a football enthusiast can come in pro bono for a couple of months and train some people until they find someone who can handle the job on a permanent basis? Maybe they can hire fresh grads to be trained as part of the team job or an out of journalist in some low circulation paper who wants to raise his profile? Anyway, I'd like to take of what's happening now in a positive light as a learning experience for everyone esp. the Akzals and the team management. As a fan, I know I have learned a lot and I'd hope to spread the good that is Our NT brings and the hope they bring to our country.
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Post by 6studs on Jul 12, 2011 18:18:34 GMT 8
what i dont understand is,,,why would ABSCBN[who is the patron network of the Azkals],,
publicized an allegation that needs to be proven first?
is this how this network go to great lengths just to take advantage of how they can milk the Azkals popularity?
anyways the ways i see it,, such relationship between footballers,their lives, their wives, their private lives and the media isnt new taboo in football world
try reading news of the world, or daily tabloids in England [The Sun, the Daily Mirror...etc]
one can see the difference how the public, fans even the politicians react to it
the difference is...before they publish it,,,they have all the evidence in place[otherwise theyll end up in a lawsuit]
but those things happen differently 6500miles away from southeast asia
but since football is popular worldwide...and if the local journalist isnt carefull,,news spread globally
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Post by Ka Roger on Jul 12, 2011 19:49:09 GMT 8
Dapat lang ang national team ay hindi pagmamay-ari ng ABS-CBN. Having them signed on your network doesn't mean you can do anything with your "talent". Kita ninyo naman kung paano manglaspag ng mga talents ng ABS-CBN. Pag hindi na sikat, iiwanan ka lang. Milked out, and sabi nga ng Cold War Kids, just hang me up when I'm dry.
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Post by 6studs on Jul 12, 2011 20:26:04 GMT 8
ABS-CBN is a DOUBLE EDGE SWORD
it has always to be in their terms....andun yung machinery nila at work
they have to money to promote football interest, exposure, and players and team popularity [but before all of this...syempre all for their benefit muna]
then there are the darker side.....
the thread that was deleted here is one of the example of their ploy and alter ego
ke maganda or masama ang ibabalita para sa azkals....they wont care, basta ratings and approvals and popularity should go up
some of their veteran journalist do act accordingly...but since they are still part of the companys umbrella, that wouldnt make any much difference
pano na lang kung wala silang kumpetensya?
otherwise PFF should reconsider of ending their contract with these leeches..and be independent, create their own PR marketing, and if they wanted to promote it on global media, tie up in a network that would serve and protect their interest first bago yung network
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Post by xyz1000 on Jul 12, 2011 21:41:36 GMT 8
Looks like one of my posts was deleted. No problem mods. I'll just rephrase it.
Agree with everyone here -- although I suspect they already have some sort of PR consultant, they should be working overtime on this. They've been blindsighted. I know that fans and the media will someday have limited access to the Azkals, and I'm afraid that because of the latest issue it will happen sooner rather than later.
But back to the issue and let's make a hypothetical. Let's say a certain Norwegian Pol Wenstrom who lives in the PHL and keeps up with matters Azkals alleges that three of the Azkals beat up a homeless indigent and it happened right at Palami's home. Pol brings this up to a tabloid. Story is picked up by TV5 and GMA and eventually ABS.
My problem with the major news outlets (GMA, ABS) picking up the story is if their headlines would read something like: Azkals deny 'beatings' allegations or Azkals: no truth in beatings
and then have the story focus on the Azkals denying the accusations rather than have the story focus on Pol Wenstrom, whoever the victim is, and facts on the accusation. Responsible journalism would include statements.
I'm certainly not for completely ignoring the issue, especially if has already been picked up by major news outlets. If only the tabloids print it, ABS shouldn't print unless there are good leads and facts to the story. But if other news outlets publish it, then yes, but be responsible, do the homework of getting the facts, and then publish.
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Post by jonny on Jul 13, 2011 1:30:19 GMT 8
I agree XYZ , I dont understand why this forum is trying to ignore this issue. The story is getting more serious now : "In a television report, the alleged rape victim, whose identity is under wraps, is not yet ready to be interviewed, according to her lawyer." www.malaya.com.ph/july13/sports1.html
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Post by xyz1000 on Jul 13, 2011 1:53:35 GMT 8
ABS-CBN story: Fraud allegations hound Azkals' accuser www.abs-cbnnews.com/-depth/07/12/11/fraud-allegations-hound-azkals-accuserA day late! Now how hard was that to do? That's about three hrs work by an intern for fact checking, one hour to write the story! Why couldn't they do this story first? Why couldn't they check the facts first on the accusation before focusing on the Azkals reaction? Lazy and irresponsible!
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Post by slayermoonlight on Jul 13, 2011 2:16:38 GMT 8
It's good to know that the whole Azkal organization are steadfast and focused on their traiing for the upcoming Kuwait match. I believe it's PFF turn to show their support to our National Team.
While the Azkals are training, PFF should take legal actions against Paul Weiler. PFF should safeguard our Azkals' reputation from these malicious attacks. If they can afford to hire the best lawyers out there i.e. Fortuns siblings or Rene Saguisag, the better.
PFF should relentlessly file legal suits against Paul Weiler, just like the way Manny Pacquiao did against the Mayweathers and del Hoya.
"So much depends on reputation - Guard it with your Life" - Robert Greene, 48 Laws of Power
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Post by samhain13 on Jul 13, 2011 2:45:42 GMT 8
I agree XYZ , I dont understand why this forum is trying to ignore this issue. Here's the thing. Assuming that the incident really happened: A complaint needs to be made and charges filed. From there, the courts. Seriously. Do you guys feel it's worth everybody's time to be discussing the merits of a legal situation here, in what's supposed to be a football forum? Non-lawyers playing lawyer in a pretend court in the Internet, right? Assuming that the incident never happened: We'd just be discussing, and potentially fighting about, a non-issue. The worse part is that, in discussing such non-issues, we'll be dragging innocent people's reputations through the mud— including the alleged victim's. Do you guys really want to do that? Assuming that something happened but it was not exactly as has been alleged: Then everything becomes a private matter, still detached from the focus of this forum, which is football. Reading the posts, it's clear that all of us have a problem with how mainstream media are handling things. If we start discussing this incident here, start arguing about it and making wild theories and all that BS; we'll just be doing the very same thing that we're complaining about. Yes? So, let's keep this forum about football. Let's also be responsible.
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Post by bnchzt on Jul 14, 2011 4:48:51 GMT 8
I dont usually give a damn, criticisms are part of the sports. but this article from inquirer (GMA sister company) pisses me off. sorry for posting. ------------------------------------------------------------------------------------- sports.inquirer.net/7343/heroic-azkals-not-everybody-happyHeroic Azkals: Not everybody happyBy Recah Trinidad Philippine Daily Inquirer Thursday, July 14th, 2011 (Contrary to what was popularly projected, not everybody went home happy from the historic 4-0 victory of the celebrated Philippine Azkals over Sri Lanka at the Rizal Memorial Stadium last week. This was the gist of the Uppercut column in Filipino sent to the Inquirer by Danny Simon of the tabloid Policefiles. We took the liberty of translating Simon’s item.) When no one gave a damn about the game of football in the Philippines, the local football federation could not do anything. Football officials would beg on their knees, if only to gain attention for the sport that did not belong among the favorites of the Filipino. Then came the luck of lucks, and the national team called the Azkals suddenly gained attention with the help of half-Filipinos that boosted and lent glamour to our national team while it languished at 159th in the world rankings. Ever hungry for victories, the Pinoy embraced the Azkals who rode mainly on the highly paid half-Filipino players. * * * Despite the so-so wins over worthless foreign teams by the Azkals, the Pinoy could not be blamed for getting carried away, hungry as he ever was for international wins the national basketball team could not deliver. Thanks mainly to media patronage, football suddenly gained tremendous support from practically all sectors. Everything that had something to do with the Azkals were commercialized. No wonder, the Azkals must’ve themselves started to feel like icons being worshipped by the masses. * * * Meanwhile, it cannot be denied that success has also gone into the head of many people involved in football, mostly officials of the Philippine Football Federation. The majority of these officials became swell-heads, all too conveniently overlooking the fact that all it needs is a tiny needle to burst their overblown egos. In fact, in the last match of the Azkals against Sri Lanka at the Rizal Memorial Stadium, organizers of the event went overboard as though it was the world championship proper they were hosting. They priced tickets beyond the reach of the masses, with the lowest priced seat going for at least P1,000 (Bleacher seats across from the main grandstand cost P200 or P300 each). * * * The bigger name of the game during the Philippines-Sri Lanka match was arrogance. While the masa was practically turned away by the expensive tickets, the media that had helped organizers tremendously were either given a runaround or totally discriminated upon. The vicinity of the stadium along Adriatico Street and Vito Cruz was closed. Next, men in black acting as PFF events marshalls sealed all the gates of the Rizal Memorial Sports Complex. The regular security guards were also stripped of their rights and functions. This, of course, was outright insult to the Philippine Sports Commission, whose officials were reduced to mere spectators. * * * Even our media colleagues who were in the vicinity not to cover the game but to work at the PSC-POC Media Center were denied entry into the PSC compound. Fortunately, there was the veteran scribe Clyde Mariano of Tempo who stood up to the tyrannical men in black, thereby leaving them no choice but to let the reporters into their exclusive headquarters. The saddest part came after national athletes were removed from their quarters, for one day and night, to prevent from either straying or peeping into the big game. Yes, our pure-bred national athletes were shooed away from their homes just to give way to stray dogs, mongrels of doubtful pedigree. Message to the Azkals and PFF: You have a long way to go. A main threat awaits you in your next assignment where, if you fail, you will predictably again go begging for the attention of Juan. Just wait and see.
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Post by royg on Jul 14, 2011 4:58:29 GMT 8
Recah is barking on the wrong tree... he should not blame the Azkals of his concerns but to PFF. raising concerns again with the foreign blood issue is really pathetic of him. Like father like son. tsk tsk
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